01
HubSpot
Custom themes, modules, and HubL templates that marketers actually enjoy editing.
About me
I'm Gracjan — the HubSpot developer other developers call when it's hard.
The complex modules, the migrations that can't lose rankings, the integrations that have to just work — seven years of HubSpot, end to end.
How I got here
Seven years, one specialism.
I didn't plan to become a HubSpot developer. I planned to be a generalist. The HubSpot work just turned out to be the thing I was good at and other people kept paying for — so I stopped fighting it.
- 2019
Apprenticeship & junior developer at IXTENSA
Where I first met HubSpot. From apprentice to shipping real client builds — and figuring out this was the work I was good at.
- 2022
HubSpot developer at Thought Leader Systems
Deeper into custom modules, themes, and HubL — building for clients who had to live in the editor every day, which is where my obsession with editor-friendly work started.
- 2024 – present
Senior developer at Blend
Complex modules, migrations that can't lose rankings, and CRM integrations wired through the API. The hard, end-to-end work other developers tend to hand off.
How I work
Four things I'm stubborn about.
- 02
Web Development
Next.js, React, and serverless when HubSpot isn't the right tool for the job.
- 03
Performance
Core Web Vitals audits and the unsexy work that fixes them — image pipelines, render-blocking JS, Lighthouse scores that don't lie under load.
- 04
SEO & Accessibility
Schema, sitemaps, and WCAG-conscious markup — built in from the start, not bolted on before launch.
Tech Stack
What I reach for
Boring on purpose. I pick tools that other developers can pick up without a week of onboarding.
HubSpot
- Content Hub
- HubL
- Custom Modules
- API
- Serverless
- CRM Cards
- Integrations
Web
- React
- Next.js
- Tailwind
- TypeScript
- Node.js
- Supabase
Tools
- GitHub
- Make
- Pipedream
- Slack
- Claude
- OpenAI
Next step
Think we'd work well together?
Send a few lines about the project. I read everything personally and reply within one business day — even if it's to say no.
Start a conversation