HubSpot developer
Custom themes, editor-friendly modules, CRM integrations, and templates that ship with SEO and accessibility already handled — not promised for “phase two.”
What you get
Every module ships with sensible defaults, inline help text, and field labels written in plain English. Drag, drop, change a heading, swap an image — no tickets filed.
Theme tokens for color, type, and spacing live in HubSpot settings. Global modules for header, footer, and CTAs. Page templates that compose, not lock you in.
Your website, forms, and CRM working as one system — data captured once, in the right place, flowing where it needs to go automatically.
Semantic HTML, real heading hierarchy, alt text fields on every image module, focus states that work. Lighthouse scores you can show your CMO without flinching.
HubSpot is most of what I do — but not all of it. If your project also needs React, Next.js, a migration, or ongoing support, see my full range of services.
Migrations
WordPress, Webflow, Drupal, or a legacy CMS — migrated into HubSpot with the content modelled properly, not just pasted in. Rankings kept, structure improved.
Your existing content doesn't just become pages — it's mapped into HubDB tables or custom objects where it belongs, so it's filterable, reusable, and ready to power dynamic pages.
HubSpot's built-in blog import handles the simple cases. When it doesn't — odd markup, custom fields, thousands of posts — I write custom migration scripts to extract your content cleanly and bring it across with formatting and metadata intact.
A migration is where SEO usually leaks. Full redirect mapping, preserved URL structure where it matters, and metadata carried across — so traffic recovers fast instead of falling off a cliff.
Examples
Module fields, workflows, custom objects, and design system settings — pulled straight from the portals.
HubSpot custom module fields showing repeatable content fields, heading-level controls, responsive spacing, and accessibility text
Modelling the business in HubSpot itself — a custom Event object with its own properties, records, and slot tracking, so the data lives where the CRM can actually use it. Structure that holds up as things scale.
Real automation, not just email sends — here a form submission auto-associates each contact with a custom Event object, matched on registered event ID. The data-model work that keeps a CRM clean as it scales.
Where no-code stops, code starts — a custom action that reads a contact's last reserved event, finds the matching Event object via the HubSpot API, and increments its reserved-slot count. The cross-object logic standard workflows can't reach.
No deck, no sales script. Tell me what you're building — I'll tell you honestly whether I'm the right person for it.
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